Tag Archives: ortega y gasset

Marketing war heats up among Cuba’s “dissidents”

Operation Marketing

Esteban N. Martínez for CubaDebate(Español): Operación Marketing

Translation: Machetera

The interview President Barack Obama granted the “blogger” Yoani Sánchez is the culmination of a project I feel like calling Operation Marketing; aimed as it is at the promotion and visibility of a new counter-revolutionary figure in Cuba, in the face of the worn out and battered “dissidence,” fighting like a pack of wolves with fangs bared in search of their prey…money.

The promotion of Yoani Sánchez began some time ago, when Grupo PRISA granted her the Ortega y Gasset prize and another publication put her on their list of the “World’s  (100) Most Influential People,” although in her country she was completely unknown. Continue reading


Lessons in manufactured news

Pascual Serrano talks about who is really clamoring for change in Cuba, and surprise! It’s not the Cubans.

The Clamor

Pascual Serrano – Rebelión and pascualserrano.net

Translation: Machetera

A May 8th report on the awarding of a prize by the El País newspaper, is titled, in this same paper, “Clamor for Change in Cuba.” It reminded me of the time I worked for ABC and the recurrent use of the word “clamor” by its director at the time, Luis María Ansón. Whenever he wanted to denounce a case of corruption, however trivial, or ask the administration for a particular investment in infrastructure, Ansón chose titles such as “A Clamor from Citizens Outraged by the Case…” or “A Clamor Over Demands for a New Freeway Lane to La Coruña.” Obviously, upon walking out into the street, no clamor was visible; it only existed in the mind of the newspaper’s director.

The strategy is quite common in the media: when they have an ideological line, a political position, or a demand they don’t acknowledge in their editorials but rather are trying to present their crusade as though it were a reflection of a massive demand by the citizenry, hence, “a clamor.” It is a clear example of intellectual cowardice and audience deception, considering that they do not present it as their own idea or political proposal, but rather, try to make us believe that it’s the citizenry who is part of this position and demanding action, without any hard evidence to sustain it. It’s like when they title something, “The Spanish Ask…” or “Cubans Demand…” without bothering to add any kind of serious statistic whatsoever to back it up. I remember a headline in a Venezuelan paper that said that the Turks were worried about having an Islamic president, two weeks after the majority had voted him in. The only one who was worried was the director of the Venezuelan paper; had the Turks been so worried they would have chosen someone other than the person they elected.

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Roll over Ortega y Gasset

The Ortega y Gasset prize comes with 15,000 Euros. Way to get a Blu-Ray!

Congratulations Yoani! What a Pr¥ze!

Jorge Ángel Hernández – Rebelión – Translation: Machetera

Certain handbook rules are rarely violated, except when engaging in an ideological war. So, using Reuters as their primary source, on March 25, a number of international press agencies copied and distributed the news denouncing the censorship of the “Generación Y” blog, by the Cuban philosopher, Yoani Sánchez. No-one bothered to investigate the apparently invisible invasion of personal freedom by the Cuban authorities, as reported by the source. It was a journalism so complacent that if I were to say I’m being besieged by mysterious extra-terrestrial forces whose green tentacles materialize before my eyes and immediately disappear, they’d give it a hundred percent credibility and circulate the tale around the world. Of course maybe it would help me a little if I added that the alien was delivering warnings about international communism and populism, to grease the pig, so to speak. The news amazed the journalist Pascual Serrano who confirmed that the news was false the day afterwards, March 26th, but also Iván Alonso, who took on the job of digging through the blog entries and even giving advice to their creator about where she might encounter some truly serious problems, all of which surpass Yoani’s irritations and worries.[1]

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