Marketing war heats up among Cuba’s “dissidents”

Operation Marketing

Esteban N. Martínez for CubaDebate(Español): Operación Marketing

Translation: Machetera

The interview President Barack Obama granted the “blogger” Yoani Sánchez is the culmination of a project I feel like calling Operation Marketing; aimed as it is at the promotion and visibility of a new counter-revolutionary figure in Cuba, in the face of the worn out and battered “dissidence,” fighting like a pack of wolves with fangs bared in search of their prey…money.

The promotion of Yoani Sánchez began some time ago, when Grupo PRISA granted her the Ortega y Gasset prize and another publication put her on their list of the “World’s  (100) Most Influential People,” although in her country she was completely unknown.

The torrent of prizes and recognition began to fall like “manna from heaven,” while press agencies, newspapers and websites, for the most part run by the rightwing, gave her the space to make her visible to the eyes of the world.

From the very beginning, Generación Y, the media platform designed for this digital project, counted on a broad architecture: German servers, replication in 18 languages and other technological means to set up the machinery, conceived outside Cuba and launched on the Internet under the duplicitous label of sourcing from Cuba.

Whoever has followed Yoani’s trajectory and those who sponsor her, know how the “blogger’s” positions have gone from a lukewarm criticism of the revolutionary Cuban project, to more openly aggressive ones, in search of a confrontation.

One of the first actions in this escalation had to do with the self-titled musician Gorki Águila, when the new “star” of citizen journalism launched a campaign in favor of the rocker, who’d starred in more than one scandal, but that story dissolved when the Cuban authorities only fined him.  According to Yoani they tried to sentence him to a long prison term and now he’s wandering about elsewhere.

The Havana Book Fair was the other stage chosen by those who pay Yoani Sánchez to make her presence felt.  At that event and to a miniscule audience, she was the star in another production staged on the outskirts of the main event dedicated to books and reading in Cuba.

Afterwards, there were other activities outside the Cuban capital. Yoani took her Ortega y Gasset prize to leave it at the shrine to the Virgin “Caridad del Cobre” in Santiago on the eastern end of the island, taking advantage of the trip to try to seek converts, manipulating and deceiving young people in order to try to get them to jump in her counter-revolutionary car, and then doing the same at the other end of the island, Pinar del Río, where she went with the same subversive intentions.

For “PRISA’s daughter” as she had now come to be known by certain media, she aligned herself increasingly with the enemies of the revolution, appearing frequently in articles and interviews with Radio Martí and Miami’s El Nuevo Herald, mouthpieces for the most retrograde positions and loudspeaker for the Cuban-American mafia located in Florida.

The story of skirmishes and other incidents is a long one, as she began to seek at all costs to make herself visible; counting on the complacency of the major media, charged by shadowy forces with making people believe that there is a transcendent political figure in Cuba who is opposed to the project which sustains the Cuban people.

With this voluminous record, Yoani Sánchez and her sponsors began the real Operation Marketing in recent weeks, beginning with a ridiculous episode: the “blogger” showed up disguised as a German tourist at a debate sponsored by Temas magazine, where to her surprise she was recognized, despite her wig, colorful clothing and garish handbag.

Coming off badly in the eyes of the “Montagues and Capulets,” Generación Y’s queen began to weave a new story, where she reported to the four winds that she’d been “kidnapped,” and beaten by state security agents.

Without cross-checking the facts and without verifying anything, plenty of media ran with the story about the “kidnapping” and “beating” of the famous “blogger.”  Hundreds of articles circled the planet from one end to the other on that story, which Yoani herself could not back up, even with the BBC, when she could not present any proof of the blows she’d received.

But not everyone got on the boat of lies, and many have been questioning the script.  One skeptic was the La República newspaper, who went to look for the doctors who attended Yoani and found that none of them found the least physical evidence for the supposed aggression.

Certainly, in a country where even lost dogs are called for on the radio by their owners, it sounded odd, like a media fabrication; something that even “classic dissidents” could appreciate once they saw their dollars endangered, heading now toward the “competition.”  In a desperate attempt to call for attention, Martha Beatriz Roque and her acolytes put on their own “show,” complete with “hunger strike” and news of her “serious health problems,” but the climax was yet to come, and it came on Thursday with Obama’s answers to Yoani Sánchez’s questionnaire.

Doubting the legitimacy of the answers and wondering whether they were written by Obama or his advisers adds nothing to the debate.  What’s interesting are the questions and the head of the empire’s answers to them.

Yoani Sánchez’s questions were aimed at subjects that would allow the person being asked the ability to drive forward his points of view, trying to blame the Cuban side for not moving forward on a path to better relations on both sides of the Florida Straits.  Questions about essential subjects in the Cuba-United States dispute remained outside the journalistic realm of inquiry.

The economic and financial blockade by the world’s greatest power against the Cuban people was barely hinted at, left aside, without delving into the billions of dollars that this criminal policy has caused the Cuban economy and which constitutes the biggest drag on the island’s economy.  Nor were the effects or strategies of a blockade designed to “kill through hunger or disease” and which has caused so much suffering for the Cuban family and is today repudiated by the entire planet, touched upon.

Nor were the consequences of the biological war against Cuba promoted by previous administrations among the questions – a war which through the introduction of plagues and illnesses damaged crops, animals and caused the death of Cubans, including more than a hundred children, when murderous hands introduced the dengue virus during the 1980’s.

The inconsistent position of the North American government in the struggle against terrorism was off the table, whereby a confessed killer like Luís Posada Carriles struts around the streets of Miami along with other terrorists and not a finger is lifted to extradite him to Venezuela, where he is wanted for blowing up a civilian Cuban airliner with 73 people on board, while five anti-terrorist fighters are enduring long sentences following a dirty, rigged trial in Miami, the capital of terrorism against Cuba.

The consequences of the Cuban Adjustment Act, a legal monstrosity classified as a “murderous law” for its role in promoting and stimulating illegal departures from Cuba, the cause of a slew of incidents and a long list of deaths in the waters of the Florida Straits, and which today fosters an unscrupulous business in human trafficking involving the Miami mafia along with criminals from other countries – also off the table.

The presidential response to the questioner about military intentions against Cuba is contradicted by factual reality; a Fourth Fleet armed to the teeth is sailing throughout the region, the permanency of the illegal Guantánamo Naval Base on a portion of Cuban soil and the construction of seven North American military bases in Colombia tell a different tale and constitute a threat not only to Cuba but to the entire continent.

Beyond questions and answers, the intention of Yoani Sánchez and those who promote her is to gain greater global visibility in a Marketing Operation, a game which Barack Obama has joined, whether consciously or encouraged by his advisers, and one which leads to a well worn path where he will find that the firmness of the Cuban people is an insurmountable hurdle.

Machetera is a member of Tlaxcala, the network of translators for linguistic diversity. This translation may be reprinted as long as the content remains unaltered, and the source, author, and translator are cited.

2 responses to “Marketing war heats up among Cuba’s “dissidents”

  1. (The interview President Barack Obama granted the “blogger” Yoani Sánchez is the culmination of a project I feel like calling Operation Marketing; aimed as it is at the promotion and visibility of a new counter-revolutionary figure in Cuba, in the face of the worn out and battered “dissidence,” fighting like a pack of wolves with fangs bared in search of their prey…money.)

    Isn’t that what it is all about these days? The rich or right wing philosophy has all of the real power these days, so it seems that those who have been without for so long will suddenly wake up and see the reality of their lives, which is that without money or fame they will never amount to anything. Upon that revelation they will abandon dissenting about things that make a difference, and make a full fledged effort at dissenting for money, which then gives them all sorts of things they have sought but for some reason never achieved in life, which is namely the obtainment of money for their manufactured dissent and or cause. Fame then follows. Dissent is then ratcheted up to 11, and suddenly the causes are more about the extremes and become less eloquent. One day the person wakes up and finds that others in the herd are suddenly paying attention. What was once about the small details now becomes about the larger picture.

    (The torrent of prizes and recognition began to fall like “manna from heaven,” while press agencies, newspapers and websites, for the most part run by the rightwing, gave her the space to make her visible to the eyes of the world.)

    Because the right wing has all the power of the media, they can make an overnight star out of anyone for any reason, all one has to do is be seen as a booster of that wing or one that has a use for that wing to be suddenly thrust on the world stage and allowed to ask for anything and get it. No longer being an unknown voice, one then becomes a star and it then becomes about a performance for the masses. A stage play, one in which you must play a part of the fool who dances at causes for your masters. The left always sees this play and tries in vain to draw attention to it, the right never listens, because they paid for the performance and now they wish to view it until the ending credits roll. In the end all of the truth one receives about Yoani will not make a hill of beans to anyone else, because once you are bought and paid for you are forever at the behest of the masters who you are now enslaved to. They alone will decide when you have worn out your usefulness, they alone will decide when the play is over and they alone will put you back in your hole when they are done with you. Yoani probably doesn’t see this, she sees herself as a modern day freedom fighter, and as such she will make many mistakes along the way until she wears out her welcome everywhere she goes. When that will happen is not up to us who see this fool tool of the right, but up to the powers that be that control her, her masters have thrust her upon the world stage and all we are left with is the ability to always call attention to the fool tool, but we cannot determine her fate, only her masters can.

    (Whoever has followed Yoani’s trajectory and those who sponsor her, know how the “blogger’s” positions have gone from a lukewarm criticism of the revolutionary Cuban project, to more openly aggressive ones, in search of a confrontation.)

    Because drama is what people in the world are drawn to. They are not drawn to truth or lies alone, rather they are drawn to the drama that truth or lies create, which is the fight, the battles that give everyone pause to reflect on who will win and who will lose. The sidelines eventually fill with all manner of people wanting to see how it will play out. Was Balloon boy OK? How did he breath at such heights? Will we see him fall out and fly towards the ground? Oh the despair, the humanity, the tragedy, the death defying ride it all was. Catapulted to fame beyond words, this one event shows the reality of humans, and that is that they are the voyeurs of their neighbors drama, and once activated they become either boosters for them or their antagonists. Many sides to the equation show up, those that agree, those that disagree, and those that are there to get it all on film or in print for others to see. Once the balloon came down we were told that someone saw an object fall out an hour prior but couldn’t be sure. Oh the tragedy we thought, the poor boy fell to his death crying for mother and father at the last minute to save him. Oh the drama, oh the insanity, oh the tears that started flowing at the mere thought of his death.

    Of course once it was discovered a fraud we all suddenly felt relief, but in the end that relief turned to anger. How dare they take us on such a thrill ride? How dare they fool us? How dare they take up our time with their twisted thoughts of drama and the need for fame? Soon enough their lives were summarily sidetracked for fooling the public at large. The result was the destruction of their current life. But wait there is more, just give it time, because sooner or later we will want to see whatever happened to them, and what became of them, and have they changed, and how has their lives been since that event? This will open up a new stage for them, possibly even redemption, because there is always supposed to be redemption for those who assume to defraud others. So we will eventually be inundated with their book tours, their move deals, and their resulting fame will be achieved, but for now they must make their penance. The same can be said of Yoani, she will come forth from nowhere and be thrust into the limelight, eventually a lone voice will be heard in the shadows, that of Machetera, who knows that there is a fraud afoot. Soon enough when the time is right and Yoani is at the top of her game, someone will come forth with all the revelations of the fraud that Machetera has been writing and blogging about for so long.

    The culmination of that will be one blogger unmasked by another blogger. The fraud will then come to the front and everyone will start to see the fool as what she is, a tool of the right wing establishment who’s sole goal was to destabilize Fidel and the revolucion, because after all that has been their goal for 40 years. What better way to destabilize Cuba than to raise one lone voice up from nothingness and crown her the new voice of Cuba? Of course the sidelines need to be filled, the crowd needs to see the drama, the fool needs the attention as much as the fools who sign up and pay to watch her. That must be achieved first, and that is why the truth is gaining no support at present, because her fate has already been written and no one will derail it too early in the game. Of course she will eventually be tossed out in favor of the truth that she was nothing but a fraud, but first we must utilize her for what she is best at, which is a media whore and tool of those who wish nothing more than to re-enter Cuba and flush the values that real Cubans have down the toilet in favor of their own twisted morals of how life should be lived. Oh yes, those real Cubans will be ready slaves to the new establishment. They will obtain jobs that pay decent money, but when you look at the jobs available for them it will be in service positions, waiter, janitors, maids, servants, door greeters, drivers, all of them enslaved to a new master, which is the rich and powerful. And of course Yoani will eventually see that she was a fool and a tool at the same time, and eventually she will be destroyed for what she stood for, which was being a fool and a tool of the right that controls her.

    (The inconsistent position of the North American government in the struggle against terrorism was off the table, whereby a confessed killer like Luís Posada Carriles struts around the streets of Miami along with other terrorists and not a finger is lifted to extradite him to Venezuela, where he is wanted for blowing up a civilian Cuban airliner with 73 people on board, while five anti-terrorist fighters are enduring long sentences following a dirty, rigged trial in Miami, the capital of terrorism against Cuba.)

    So as we see, real justice coming from the right is not real justice, but a fallacy. The question I ask now is why she is allowed to stay in Cuba? She does more harm every day she is allowed to stay and blog from there. I think they should offer her a choice, stay and shut the fuck up or leave and scream to the masses of the right wing in Miami for support. In the USA at least she will be seen as a tool of the right and eventually forgotten. However while in Cuba she is allowed to stay and report her lies and falsehoods and attempts to gain a following which is corrupting the minds of real Cubans. She has no purpose in Cuba other than to be a tool of the CIA, so why Raul or Fidel allows her this space is mind boggling.

    Good work Machetera

    • Brad, she’s allowed to stay in Cuba because she’s a Cuban citizen, and Cuba, like most countries does not withdraw a person’s citizenship no matter what a pain in the ass they are. Fascist dictatorships do that, as Pinochet’s Chile did to Orlando Letelier (although they did wait for him to be outside the country before doing it), but it’s not a model to follow. Foreigners on the other hand, can have their permanent residency revoked and find themselves booted from a country, as many innocent immigrants to the USA have found since 9/11 when apparently any pretext whatsoever is good enough for the aptly named ICE. The USA probably certainly would have loved to have revoked Phil Agee’s citizenship but it settled for pressuring country after country to boot him until he finally ended up in Cuba.

      I don’t think it’s even possible to make the Yoani/Reinaldo show miserable enough to leave Cuba as they are living far better there than they ever could anywhere else. Remember they already tried Switzerland and it was a disaster. Maybe at some point they’ll want to try their luck again on the outside, if they get a lucrative movie offer or something like that, but they must know in their hearts that the 15 minutes of fame runs out five times as fast on this side of the water, so I doubt it. I always liked the title of that Ana Menendez book (although I don’t much care for her as a writer): In Cuba I Was A German Shepherd, which seems sort of apt here.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s