The Marketing of Yoani Sánchez: Translation as invention

Machetera and Manuel Talens - español

“There are no accidents.” – Sigmund Freud

As one might have expected, Bloomberg and Reuters dutifully shaded their reports on the recent visit to Cuba of Brazil’s President Dilma Rousseff with mentions of the Yoani Sánchez Twitter campaign to pressure Rousseff to intercede on Sánchez’s behalf and persuade the Cuban government to grant her an exit visa to attend a propaganda event in Brazil.

That’s not so surprising.  Sánchez is an egomaniac, for sure, insisting that anyone should care in the first place, when her compatriots Olga Salanueva and Adriana Pérez O’Connor have been denied entry visas by the United States for more than a decade to visit their husbands (Rene González Sehwerert and Gerardo Hernández Nordelo, two of the Cuban Five) unjustly imprisoned in the U.S.  - but if all she has to do is tweet and the press come running, judging the tweet as equal in value to Rousseff’s criticisms of the U.S. gulag at Guantánamo, well, that’s not really her fault – it’s just part of a marketing plan that counts on press complicity.

Yoani Sánchez’s faked Obama interview

Annals of Shame: How to fake an interview with the President of the United States of America and be sure nobody will notice

“The essential English leadership secret does not depend on particular intelligence. Rather, it depends on a remarkably stupid thick-headedness. The English follow the principle that when one lies, one should lie big, and stick to it. They keep up their lies, even at the risk of looking ridiculous.” – Joseph Goebbels

Some years ago I accompanied a Cuban friend who needed to sign a document in front of a U.S. consular official at the U.S. Interests Section (USIS) in Havana.  Once past the waiting room where TV Martí plays to its small captive audience – the only one it can legitimately claim on the island – and back toward the section where such transactions take place, I noticed a couple of idle computer terminals.  I asked if I might go ahead and check my email while we waited.  The consular official narrowed his eyes at me.  “No,” he snapped.

That’s the nature of things when you’re a lowly U.S. citizen inside Fortress USA on Havana’s Malecon.